Pinterest (Brand Reposition)
The goal for this project was to take an existing brand, research it, and come up with a direction for a potential brand reposition. I chose Pinterest for two reasons: firstly, because I use Pinterest as a source of inspiration myself, and secondly, because it sits in an odd place as a social media platform in a time where social media platforms are becoming redundant and oversaturated.
As such, this brand reposition will focus on my suggestion to re-market Pinterest as a powerful image-based search engine rather than a social media site.
Why Change Pinterest?
Pinterest is unique from other social media platforms in that most of a user’s interactions are self-contained. Unlike Facebook or Instagram, Pinterest isn’t primarily a place to connect with friends and family. Instead, its value comes from its ability to inspire users through carefully curated photos based on a user’s history. Pinterest is already one of the most powerful visual search engines on the market, although they fail to advertise themselves as such. By adapting their marketing material and making subtle changes to their UI, they could pave the way for an entirely new media market: visual search engines (like Google, but photos and videos), in which they are the sole beneficiary.
Research & Data Analysis
New Brand in Action
